Will Your Website Redesign Engage Engineers and Industrial Buyers?

As a manufacturer of engineered products or a provider of technical services, your website plays a critical role in attracting prospects and converting them to customers. Engineers and industrial buyers expect suppliers to have an extensive online presence with a website that provides relevant content in different formats. And the site content must be searchable.Every aspect of your website must match the needs of the prospect’s buying process. Is your current site ready for this challenge or do you need a website redesign? How do you engage engineers and technical buyers on your website in order to build stronger relationships and gain higher conversion rates?Here are the five rules of engagement:Rule #1: Search engine optimization (SEO)In the research phase of the industrial buying cycle, engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. Unless your website shows up in the initial phases, you are probably not going to be considered in the next step, which is the comparison stage.It shouldn’t be an afterthought because retrofitting SEO after the redesign is typically not very effective and usually costs more.Is SEO a DiY (do-it-yourself) job? It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines. And yes, it does cost money.To complicate matters even more, it is a moving target since search engines are constantly changing their algorithms and most of it is not public knowledge.Rule #2: Content comes before redesigning your websiteAvoid the site redesign cycle of frustration by first developing a clear game plan for creating or repurposing existing content for the new site. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.One-size-fits-all site content will not help you engage. Build a library of various content assets. Video testimonials are far more credible and impactful than plain text. The same holds true for video white papers.Your site visitors are typically coming from general search engines and/or industry verticals. Try to reinforce or continue the same experience by helping engineers search your content by part number, specifications and keywords.The more detailed and specific information you can provide with the least number of search queries or clicks, the better will be the user experience. This will lead to your visitors bookmarking your site for future reference and becoming a valuable resource.Rule #3: Create interaction and shareabilityNothing happens until your site visitor takes some sort of action. Passive reading of your content will not move the prospect any closer to his/her decision to buy from you. To improve engagement, build interaction into your site.Add a slideshow of screen shots for those visitors who prefer a more visual experience. Even the simple action of clicking on “Next” to move from one slide to the next will increase engagement and retention. See rule #4 for other ideas on creating interaction.As an added bonus, you can upload your slideshow to a site like slideshare to attract a larger audience and drive more traffic to your site.The shelf life of your content is pretty short because new information is generated very quickly on the Internet. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague.Rule #4: Build credibility and gain authorityThe Internet has made everyone into a publisher of content. That’s good news but it also creates a credibility problem. Whom do you trust when you are looking for authoritative and credible information?Studies show that engineers prefer access to “live experts” on technical questions. They want to ask technical questions and expect a response live online or by e-mail within 24 hours of submitting a question.Engineers and technical professionals also showed a preference for interacting with peers and end-users by using community boards and engineering forums.Another great way to showcase your in-house experts and expertise is to add a blog to your main site.Rule #5: Use social media judiciouslySelect the best social media outlets depending on where your target audience hangs out and use them for starting your conversation. The objective here is to drive people to your website, which should be the hub of your online marketing.Use Facebook, LinkedIn and Twitter to increase awareness, start the conversation and drive traffic to your website. That’s where you can use your content to profile your visitors based on their actions and capture pre-qualified leads. Social media is great for quickly announce new blog posts, articles, webinars and events.While social media marketing may be cheap, it is not free. It does take time and resources to do it well and produce results.So if you are still counting on your static, brochureware website to generate leads, you may be sorely disappointed. It may be time for you to seriously consider a website redesign. Don’t just stop at lead generation, use your redesigned website to move your visitors deeper into the conversation and help your sales team convert more opportunities.

Seattle Estate Planning – Suggestions on Where to Uncover Reliable Consultation

When it comes to estate planning, Seattle and its surrounding communities offer a number of support networks that are either free or specifically for seniors and retired individuals. To find out more about each, keep reading.Senior Rights Assistance of SeattleThe Senior Rights Assistance of Seattle (SRAS) has a great program where they match seniors with retired estate planners, accountants, lawyers and financial advisors to help them with their estate planning and financial goals. To participate in the program, you must first set up an appointment. You can do so by calling 206-448-5720.Their offices are open Monday to Thursday (9:30 am to 3:30 pm). In addition to providing the services mentioned above, they can also help link up seniors with senior-friendly and recommended attorneys, estate planning companies and accountants.The EPC (Estate Planning Council) of SeattleThe Estate Planning Council (EPC) is a national trade association with an active Seattle branch. Their membership is comprised of estate planners, attorneys, financial advisors, trust officers, chartered accountants, funeral directors and insurance brokers. Each of their members is focused on providing sound advice and services related to estate planning, advance directives, wills and more.You can visit the Estate Planning Council of Seattle website online at epcseattle.org. From there, you can access a full list of their membership alongside piles of free information resources.Understanding Social SecurityThough Social Security benefits are a federal prerogative, it’s still a critical part of planning your estate. You should have a full understanding not only of your own Social Security benefits, but also those of your spouse and what will happen to your benefits when you pass.For help with your Social Security benefits, try contacting the Social Security Administration at 1-800-772-1213 or online at socialsecurity.gov. Their website offers a comprehensive FAQ, various how-to articles and lots of online tools to help you.Legal Aid ClinicsAnother great source of very affordable (free) legal advice regarding estate planning are the 25 community legal aid clinics across Seattle and King County. They are sponsored and run by the King County Bar Association.Attendees of these events are offered 30 minutes of free consultation with a volunteering attorney and can get assistance with questions about their wills or anything related to estate planning matters. People of all income levels and ages are welcome to attend. To book an appointment or for more information, call 206-267-7070.When it comes to estate planning, Seattle offers numerous options and support networks that can help you make wise financial decisions toward the end of your life. These include the legal aid clinics, the local Estate Planning Council, the Senior Rights Assistance group and, of course, the Social Security Administration.

Eating Disorder Help – 5 Ways to Feel Better About Yourself Now

You can feel badly about yourself because you have an eating disorder or you can have an eating disorder because you feel badly about yourself. Either way, getting eating disorder help means you take steps to feel better about yourself. You can choose recovery or you can choose to live in self-loathing. It’s really up to you.Research has shown that continuing to feel badly about yourself can hinder your eating disorder recovery. I’m here to tell you that a boost to your self-esteem could help your recovery, so allow me to share some ideas how you can start to feel better about yourself.1. Face your fears. Facing your fears and overcoming them can give you an awesome rush. It can also be just the eating disorder help that you need. There’s nothing like the sense of accomplishing something you first feared. If you’re afraid of snakes, but were finally able to touch and hold a friend’s pet snake, or if you were scared of heights and went bungee jumping, by facing that fear head on your self-confidence would go through the roof! I’ve heard stories shared in eating disorder support groups of people overcoming fears that had kept them playing small only to overcome them and go on to conquer more and more fears in an unstoppable way.2. Master a skill/become an expert. Pick something that interests you like art history, wine making, gardening, or sustainable living. Choose something you’re passionate about and become a master at/of it. That’s one thing in the world you know as well as anyone else. What a sense of achievement that can give you. It may be just the right eating disorder help you’re looking for.3. Get out there and get moving. Even if you’re not an outdoorsy person, get up and get moving! Being outside in the fresh air and the sun on your face with your heart racing can invigorate you and make you feel better both physically and mentally. If you don’t like the outdoors, just move your body. Yoga, dance, Tai-chi, karate, kick-boxing – whatever! If you’re an over-exercising addict, then your prescription is just the opposite – take a break and be kind to your body. But, if you’ve been slacking on your physical routine, pick yourself up and at least take yourself for a nice walk. Your body will thank you and you’ll feel better about yourself at the same time.4. Create something. There’s a huge sense of fulfillment that comes when we create with our two hands. Seeing your imagination come to life will fulfill your heart’s desire to create something in the world. Heck, you could decide to make all of your holiday presents by hand or scrapbook your last great vacation. Whatever turns you on – just do it! Get yourself down to the craft store and go wild. Glue something. Draw something. Design or photograph something.Even clearing out your closet or getting your desk organized can hep you feel better about yourself. The sense of accomplishment will make you feel more worthy. It is that sense of worthiness that leads to your eating disorder help.5. Be generous. Help out a neighbor who is sick. Go over and cook for a family who recently had a baby. Donate to your local shelter or a charity. Be a responsible citizen and member of your community. You may be amazed at how these seemingly unrelated things can help you feel better about yourself.

Entertainment Laptop Buying Guide – Must Have Features and Models

With the big emergence of online streaming video, movies and television show services as well as high-definition video, more and more people are looking to purchase entertainment laptops. Not too mention the continuing popularity of gaming and music, which is also a favorite past time for many that use computers for these activities. Many utilize their computers for entertainment, and for some this is the main function that their system serves.Laptops are a perfect solution for these activities, because they are mobile, and so you can take your entertainment wherever you go. Another benefit is that there are models of laptops from several manufacturers that are built with entertainment in mind and so they provide the requisite features that are required for the best entertainment experience.Required Features for Entertainment in Laptop ComputersAs with any other type of computer buying, certain features need to be considered for the best in entertainment as not all machines are created with this purpose in mind.1. Of course, for gaming, as well as movies and video a large LCD screen/monitor is best for the best in viewing activities. While a larger screen does make the laptop heavier to carry around, it is worth it for the best in entertainment viewing. Also, for high-definition, and for those who love Blu Ray the screen would have full HD capability, which for laptops equates to 1680 x 1050, which is equal to the standard 1920 x 1080 pixels of high-def.2. A large amount of storage space on the hard drive is important for the recording and archiving of your favorite shows, movies and videos3. A high quality graphics card and VRAM, which is video memory is needed to run big gaming software, video editing software, and to make sure graphics and movies display properly and provide optimal performance.4. The optical drive should record and read disks. And, since Blu Ray is the standard now for high-definition movies, the best drive option is the Blu Ray drive. 5. Excellent audio is important not only for video, but also for music, as well as gaming, surround sound stereo speakers are the best option.6. A remote control is really handy and useful for entertainment laptops.Top ModelsThere are several best models in laptops for entertainment that range in prices and features. Some good ones to consider are, the Acer Aspire 8920G, Dell Studio 17, HP HDX18, Sony Vaio VGN-FW13G and of course the Apple MacBook Pro.